When I first walked through the doors of redpepper, I can only imagine that I looked like a seventh grader at the first middle school dance. Nervous, excited and a little awkward, I relived my pre-teen anxieties in the short elevator ride. Although I’ve always been outgoing, I’d be lying if I said I wasn’t intimidated by the incredible work I’d heard was being done at redpepper. These feelings immediately fled as I was engulfed into redpepper’s culture. I felt at home. I dove right in, and I couldn’t get my hands on enough. I hit a roadblock, however, when it came to picking my intern project. I was in love with the internship: the people, the office, the work, the culture. But for the life of me I couldn’t figure out what to do for my project. I perused advertising websites for inspiration and picked the brains of those around me until finally I gave up. I began focusing all of my efforts on my lab. Call it procrastination or call it selective creativity, I was hoping that a project would eventually leap into my lap all on its own before my time was up.
Working on Taonii through lab has given me more hands on experience than I ever would have dreamed of getting as an intern. I truly enjoyed every single aspect. As a member of the marketing team, my tasks included identifying the target market and merchant categories, as well as writing the merchant use case and pitch deck. I started with identifying the target market. Amanda and I worked for a week straight to compile initial research on mobile couponing apps and their users. Additionally, I used PRIZM, P$YCLE and ConneXions databases to attain further information on consumer behavior based on demographic, economic and geographic trends. After another week, I finally identified the target market and created five personas for each of the segments I believed we should go after. After presenting to Jennifer, Erik and Dave, Amanda and I solidified our target into first and second tier segments. From here, I was able to interview redpeppers on their own personal habits in order to identify potential Nashville merchants that Taonii could approach. Compiling this information, I put together a complete merchant list, ultimately identifying that Taonii should first go after restaurants, bars, and coffee shops. Next I moved to writing the merchant use case. This task took me about a week, and while at times I wanted to pull out my hair, advice and encouragement from Dave, Jennifer, Erik, and other redpeppers drove me forward. Towards the end of my time at redpepper, my final task was to prepare the pitch deck, a 30 page booklet containing any information about Taonii that anyone could possibly want to know. In putting together the pitch deck, I realized what my internship project would be: sharing my lab experience.
I put my heart and soul into my lab work, and I believe it will be not only what I leave behind as my legacy, but also what I take with me as I make my way into the marketing world. I believe when you’re proud of something, you should shout it from the rooftops and because I think the other businesses in our building might object, the next best platform is the blog. So, as you may have guessed this post is my project. But with it I propose a challenge: every redpepper intern should strive to post twice on the intern blog during their time at redpepper.
I can’t even begin to express my gratitude to everyone here at redpepper. I’m truly blessed to have been able to catch a few of the rays your collective creativity and innovation emit. I hope to one day shine half as bright as you all do in my eyes. Thank you for the experience and all the free Altoids.
Keep on keepin’ on.