What’s in a name? That which we call an analytics system by any other word would be as confusing.
Alas, one daring intern decided to dive into the unknown and unravel the mystery of Google Analytics and Facebook Insights. That daring intern, was me.
I started my intern project – analyzing and summarizing the information found in these super-programs – with absolutely no previous knowledge of what I was doing. There had been no precedent set for me, I had nothing to add to and I only had a few notes to consult before starting.
Needless to say, in the beginning, I panicked that I had started too late, that I was in over my head, and that this project was just too big for me to handle. But I dove in anyway, and found that, not only could I handle this, but it was interesting and (surprisingly) fun to do.
It only took about a week to gather all the information, but its value is timeless. I learned about website visits, traffic sources, the quality of visitors to the site and so much more, all just from Google. I learned which pages on the website were successful and which had only a few visitors.
Google was great. The system broke it down and made data easy to access, so I was prepared and ready for Facebook Insights. Then I opened Facebook Insights.
Graphs were created to show all of the interesting data points and I was able to draw conclusions about which posts on Facebook were successful for redpepper.
But the most beneficial thing I learned was that redpepper’s engagement rate for Facebook posts is five times better than what is generally accepted as “good”.
Overall, my intern project taught me important, marketable skills. I’m leaving redpepper far more equipped to analyze and help any company make a digital and social impact on their audience. At the same time, I was able to help rp learn more about the job they do reaching their audience. Now redpepper can create an even better strategy based off the information I was able to provide and I can create a better skill set to help benefit myself and my future employers down the road.
My name is Laura Henni and I am a senior at Vanderbilt University, majoring in Communication Studies with a minor in Corporate Strategy. For the past two months, I’ve had the awesome privilege of interning with the account management team at redpepper, and in that time I have grown and learned so much.
One aspect of this internship that really helped me to do that was the intern project. For the project, we are asked to work on something that interests us and helps redpepper at the same time.
I have always been interested in helping people connect and communicate with one another (hence the Comm Studies major). Because of that, I decided to create something that would give redpepper an easy and fun way to share ideas, updates, and insights with each other on a weekly basis.
…the place where anyone at redpepper can share whatever’s on their mind and where they can come to feel more connected to what’s going on in the agency. Future interns will be responsible for collecting shares and posting a new newsletter every Friday morning.
It was so rewarding to see all my hard work come to life and to create something that will continue long after I’m gone.
Thanks for everything redpepper! I’m going to miss you all.
Eight of our eleven summer interns gettin’ down on Gatsby Day: Chris, Stephanie, Mindy, Anna Claire, Josh, Lauren, Laura & Allie Brooke.
As our summer program is in it’s final weeks, we’re now taking applicants for Fall internships. Please read the program details and requirements carefully! We’re looking forward to hearing from another batch of talented students.
(a riff off of Stephanie’s post)
A quote that nearly always comes to mind when I sit down to write is from a play I still have yet to read. In Rosencrantz & Guildenstern Are Dead, Tom Stoppard gives Guildenstern the beautiful line: “Words, words. They’re all we have to go on.”
Cartoonist, teacher, and published author/graphic artist Lynda Barry is pretty familiar with the creative process. I caught a re-air of an old Talk of The Nation interview with her on her 2008 graphic novel What It Is that examines human creativity, where it comes from, and why it seems to fade into the background for many after adolescence.